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About us

MiroMetrica provides customer strategy consultation for private and public organizations. MiroMetrica was founded in 2003 by Pavla Selepova and is based out of Ottawa, Canada.

Let your customers drive your success

When businesses align with their customers’ needs and behaviour, their customers drive their success. That’s why our core services allow businesses to better know and align with their customers while measuring the impact of their customer programs. Our expertise lies in turning confusing masses of data into valuable customer strategies.

More than just strategy

MiroMetrica designs and executes successful customer strategies. Our skills and expertise are not just in consulting, but building, implementing and measuring our recommended solutions. With experience in industries including telecommunications, public service, high tech and retail, our team is made up of specialized experts ready to tackle your unique business challenges.

We get results

MiroMetrica creates customized, measureable solutions that deliver direct results for businesses. Contact us today.

Our founder: Pavla Selepova

Pavla Selepova is the founder and principal manager of MiroMetrica. Pavla has spent more than two decades building and implementing customer-centric solutions in geographically complex and multi-disciplinary operations. Pavla SelepovaAs the Vice-President of Operations at In-Touch Insight, Pavla standardized and automated best practices for managing tens of thousands of independent contractors. Prior to her role at In-Touch, Pavla was the Vice President of Customer Relationship Management at GotMarketing, a mass communications firm that saw its customer base multiply six times during her role. Pavla also built her strategic expertise in a number of customer-focused roles in the Canadian telecom industry, most notably at Bell Canada as the Vice President of Program Management. Pavla is a passionate evangelist of data-driven customer strategies and a firm believer in the value of respectful, thoughtful customer communications. Contact Pavla at .